Apple announces iPad touchscreen tablet

After months of rampant speculation, Apple Wednesday announced a touchscreen tablet computer, the "iPad" for consumers who want to take their movies, TV shows, music, games and reading with them, be it around the house or on the go. Pricing starts at $499, and it should be available in 60 to 90 days."We want to kick off 2010 with a truly revolutionary and magical product," CEO Steve Jobs told a packed audience at the Yerba Buena Center for the Arts in San Francisco on Wednesday.
The wireless device can be used with Wi-Fi, as well as run on AT&T's 3G, or third-generation, wireless network. AT&T has been the exclusive carrier of the iPhone in the United States since its release in 2007, and some were hoping that Apple's new tablet would also work with other carriers' networks, including Verizon Wireless.

The iPad will cost $499 for a 16-gigabyte model, $599 for a 32 GB version and $699 for a 64-gigabyte model with Wi-Fi only, and will be available in 60 days. It will cost an additional $130 for units that also can use 3G, which should be out in 90 days, making the most expensive model $829. Jobs said AT&T will charge $29.99 a month for "unlimited use" and $14.99 a month for up to 250 megabytes. There will be no contract with AT&T required for the plans, he said.

"So far it really looks like an oversized iPod Touch," said Avi Greengart, Current Analysis analyst, blogging from the event itself for Reuters news service.
The iPad weighs about 1.5 pounds, is 0.5 inch thin, has a 9.7-inch display and should have a battery life of 10 hours, Jobs said. It uses what he called Apple's own 1GHz A4 chip, and flash memory, ranging from 16 to 64 gigabytes. The tablet has YouTube in high-definition built in to the iPad and Apple's online iTunes Store, which will add an "iBooks" for purchase.
"Well, it's official. Apple is competing with Amazon," said Ross Rubin, director of industry analysis for The NPD Group research firm. Apple will use the "ePub" format, "joining Sony, Google and Barnes & Noble, he said.
The tablet uses multi-touch finger gestures and swipes like the iPhone, but the iPad's "larger screen requires less swiping to navigate," said Rubin. "That's a big plus from the iPhone."


Several uses of the tablet were shown during its unveiling, including e-mail, games, video and reading The New York Times on it. Martin Nisenholtz of The Times, on stage, said that the newspaper’s iPhone app “has been downloaded 3 million times,” and that the company wanted to “create something special for the iPad … We think we’ve captured the essence of reading the newspaper” on it.
Apple's new product comes at a time when e-readers, like Amazon's Kindle and others from Barnes & Noble and Sony are on the market, with more coming this year from companies such as Samsung and the Hearst Corp.
Last year, about 3 million e-readers were sold. Estimates are another 6 million will be sold in 2010 according to the Yankee Group. The Kindle, which has a 6-inch screen and sells for $259, has the bulk of the e-reader sales.
"There are about 6 million people who are gearing up this year to buy an e-reader. And they’re going to spend between $250 and $700 on it," said James McQuivey, Forrester Research principal analyst. "They are already people who care about media, and who are willing to spend money on media."
"So, if you can say to them, 'Gee you can spend $350 on a dedicated book reader, or you’re going to get this amazing Apple device at twice the price, but with the ability to do much more than read books,' " then Apple's tablet has a good chance of success, he said.
While many of the tablet's functions — Web surfing, movie watching, music listening — can be handled on netbooks, lighter and relatively inexpensive laptops, Apple isn't viewing its tablet as a laptop without a keyboard, McQuivey said. "Apple sees this as a personal media experience that they can create."
The tablet's "most revolutionary impact is on the way people consume media in the home," he said. "You take it from room to room, you dock it next to your bed, it becomes your alarm clock. You dock in the living room, it’s a photo frame and a video server for your TV; you dock it in the kitchen, and it displays your recipes for you."
Other major companies are coming out with their own tablets, with many of them announced at the Consumer Electronics Show earlier this month.
HTC and Google are reportedly jointly working on a tablet. HP and Dell are each planning their own tablets. Microsoft may be too, although during CEO Steve Ballmer's speech at the Consumer Electronics Show, he shared an HP slate prototype, not Microsoft's talked-about "Courier" tablet (Msnbc.com is a joint venture of NBC Universal and Microsoft.)
Pen-based tablet computers have been tried over the past decade with little consumer success, although they have made inroads in the business world.
Strong sales of Apple's device are not guaranteed, especially with a still-shaky economy and netbooks — with prices of between $300 and $400 — continuing to be popular.
What may help Apple, said McQuivey, is that the company "isn’t thinking" of tablets as "selling laptops without keyboards," as other manufacturers do; "Apple sees this as a personal media experience that they can create."
In pricing the iPad, Apple surprised some, who expected the device to cost up to $1,000. ChangeWave Research, which surveyed 3,314 consumers this month, said there is "strong consumer interest" in an Apple tablet, and that 75 percent of those who are interested say they'd be "willing to pay $500 or more," and 37 percent say they would pay more than $700.
Shopping site Retrevo.com's survey of 500 consumers found that 70 percent of them said they will not spend more than $700 for an Apple tablet. Also, 44 percent said they would not buy such a device if it requires a monthly data plan for Internet access.



And while the iPhone and iPod have been huge sellers for Apple, the company has had its share of product launches that went "thud."
Among them, the 1993 release of the Newton MessagePad, a pen-based tablet that cost around $800; the Power Mac G4 Cube in 2000, and Apple TV in 2007, a set-top box for streaming audio and video to a TV from a computer's iTunes program

and here is the official site for it:

http://www.apple.com/ipad/

This is the device that dreams are made of. I'll be ordering the 64GB + 3G version as soon as it's available.

Such an amazing device.

You will, Saundie? I was actually quite appalled with how little it could actually do. Think on this:

-Except for the bigger screen and bigger HD, what can it do that the iPhone can't?
-It still does not use standardized ports (i.e. USB, DVI etc.)
-It still uses the extremely closed-boarded-up system of the application store, forbidding any sort of application not approved by apple
-From all accounts, it still can't run flash or java applets(!)
-I have not seen any sort of dedicated feature for the iPad that would immensely boost its value, such as a drawing application (and with that, I mean a serious one, not the simple sketches you might think of
-it boasts nomultitasking whatsoever, holding to the iPhone approach that does not allow multiple programs to run

Though I am an avid mac/ipod user, I honestly cannot fathom why one would want to throw money at this... Device.

(/disgruntledrant)

Doesn't look far from the iPhone, agreed.

Originally Posted by Varnos

You will, Saundie? I was actually quite appalled with how little it could actually do.
...
Though I am an avid mac/ipod user, I honestly cannot fathom why one would want to throw money at this... Device.

It's not what functionality it has that that makes it so extremely appealing, it's the social cachet that ownership of it brings; much like the Apple Macbook Pro range, and the original iPod. When you pull it out of your brown leather attaché in Cafe Nero and perch it on your knee, people looking in your direction will automatically assume that you are a successful person.

The fact that there are superior products in terms of raw functionality and value for money is not something anybody buying Apple products ever considers. HP released a tablet PC in 2004 that had a faster processor, more RAM and greater storage, running a full operating system, but it failed miserably because of the poor marketting and the lack of "coolness" of the HP brand. The Apple iPad takes the Tablet PC form factor and makes it easier for Joe Average to get to grips with.

So it's just a big iPhone that you can't make phonecalls on?

So people buy these so strangers will 'think' they are succesful.......strange.

I'd have thought they would be better off spending their money on something that will actually help them be succesful but there you go.

Originally Posted by Jock

So people buy these so strangers will 'think' they are succesful.......strange.

I'd have thought they would be better off spending their money on something that will actually help them be succesful but there you go.

Well, it's a fashion statement, much like designer clothes and premium cars.

Perhaps it's time to come clean. I was pretending to want the iPad, for comedic value. Acting like an Apple fanatic is hard work!

Ok, sarcasm is what I expected from you. I on the other hand , have one of your previously mentioned hp tablets, btw they were marketed originally as a hp compaq, and I also have an iPhone. I was very much waiting for this as the first mac i would buy. I am a microsoft guy through and through, but i also love my iPhone. I want a blend of functionality and high entertainment value. This was supposed to be the next best thing for me. BUT apple didn't deliver on the functionality for me by making a bigger iPhone. I need the ipad to run office apps, if it did this, it would be perfect for me. I also love gadgets, but I am having a hard time convincing myself that the ipad is worth the expense. I will wait for more apps and accessories come out before deciding on buying, but I probably will.